As part of the Digital Product Management MicroMasters program, this MicroMaster examines how organizations capitalize on social media and consumer-to-consumer interactions to support their marketing efforts. These issues are viewed from a strategic and a practical perspective, rather than a technical or platform perspective. It allows an ability to create engaging content for platforms such as Facebook, Instagram, Twitter, and Snapchat, as well as identifying influencers, delivering content to a targeted audience, and measuring the success of efforts.