Job Title : Brand & Sponsorship Management. Manager in training
Company Name : Maybank (Malaysia)
Work Experience:
Brand custodian. Responsible for improving top-of-mind brand awareness via corporate brand building, advertising campaigns, merchandising and corporate sponsorship, across the Maybank Group (covering subsidiaries over 20 countries).
Project Manager for the rebranding / brand transformation exercise: defined and implemented the brand strategy, brand identity (including logo change). Ran internal brand advocacy programmes, including on-boarding experience and trainings.